Why selling that plays
on fear-of-loss is a
humiliating public
admission of the seller’s
own ignorance
and incompetence

Why empowerment
is up to seven times
more powerful than
fear of loss

The Fulfillment Spiral
Why it’s so powerful
— and so hard to beat

How to eliminate stress
from selling and enjoy up
to seven times better
results, higher margins
and spontaneous referrals
from ecstatic customers